Hey fashion fiends,

This morning, as I got ready for the day, I searched for my clothes in wardrobes, drawers, washing baskets and bags. THEN I had to iron! And I thought about how much easier my life could be if I could wear digital fashion instead - simply choose an outfit and have it magically appear on my body.

If the outfit I chose wasn’t appropriate later in the day, a quick press of a button and it instantly changes.

Could this be the future of digital fashion? I hope so. Death to laundry.

📈📉Big Brands in Digital Fashion

Digital Fashion: This week, we’ve decided to showcase the diversity of Web3 fashion. From traditional brands like Lacoste and Tiffany, to Web3 native brands like The Fabricant and DressX, there’s something for everyone when it comes to digital fashion.

🌚Full Moons - Diesel, Moncler, Adidas Lead Web3 Fashion Charge!

Diesel’s Latest NFT Watch!

Diesel, in collaboration with Fossil Group, unveils the revolutionary Vert timepiece collection as part of its Metamorph project, bridging the physical and digital realms with a cutting-edge VR-designed watch conceptualized by Creative Director Glenn Martens, featuring a uniquely hard-shelled appearance.

• Launching November 2nd, the collection includes five styles.

• Each of these provide Vert holders with an NFT and a chance to explore the Metamorph virtual world.

Martens describes the watch as a metamorphosis of vertebrae, blending organic and futuristic elements, while the immersive online experience, developed with media-tech artists, offers challenges, avatar customization, and concludes with a virtual Lil' Dre concert, reinforcing Diesel's position as a Web3 pioneer!

Moncler -x- Adidias ‘Art Of Explorers’ Blends AI, Fashion & NFTs!

Moncler teases its imminent collaboration with Adidas Originals through the vibrant campaign "The Art of Explorers," blending AI-generated adventurers with mixed media sculptures, an exclusive NFT collection, and an immersive digital experience.

• In a unique twist, multidisciplinary artists like Gary Card, Ibby Njoya, and Kate Tabor crafted sculptures inspired by the collaborative collection, evolving from Moncler's earlier "Art of Genius" show.

Human models, styled by Ai Kamoshita, boast makeup by Isamaya Ffrench and hair by Shirori Takahashi, presenting a distorted mirror version of the Moncler look.

The campaign, an ode to explorers, offers a realm where originality meets extraordinary, setting the stage for the Moncler x Adidas Originals release.

🔭The Scope

Another week, another influx of web2 giants into digital fashion realms, let’s keep it coming!

🌓Half Moons

- New York Jets' Allen Lazard wows both sports and fashion enthusiasts by rocking 9dcc's cutting-edge ITERATION-03 Luxury Baseball Cap in Mauve, a limited edition with interactive features, creating a social media frenzy over his unexpected off-field style statement.

- NFTs are revolutionizing gaming fashion, turning avatars into unique works of art with blockchain-verified skins in a digital couture extravaganza; think of Fortnite as the Met Gala of the gaming world, where each rare, NFT-integrated skin is not just an outfit but a potential real-world investment, creating a bridge between creativity and economy in the gaming cosmos.

- New York's IYK scores a whopping $16.8 million in seed funding to spearhead the NFT revolution in fashion, utilizing NFC technology to empower global brands like Adidas, Atlantic Records, and Billionaire Boys Club, as they launch the IYK Platform, a user-friendly hub facilitating tech-infused, digi-physical experiences, aiming to bridge the gap between traditional and crypto-savvy fashion brands and their consumers.

🔭The Scope

NFTs are revolutionizing fashion, period. The industry is slowly and steadily seeping into mainstream outlets via endorsements, brand deals, gaming infusion, and seed funding. IYK’s $16 million seed fund shows vested interest and a ‘doubling-down’ on NFT fashion as a sure-shot future prospect!

⚪Total Eclipse

Listen up digital fashion heads - if you’re based in London, make sure you head to the New Codes Digital Fashion Summit on the 30th & 31st of October featuring a stellar line-up of Digital Fashion pioneers and tastemakers!

💫Shooting Star

This week’s shooting star is Tabitha Swanson

Tabitha Swanson is a Berlin-based multi-disciplinary designer, creative technologist, and artist. Her practice includes 3D, animation, augmented reality, digital fashion, graphic design, and UX/UI.
Artistically, her work is used as a form of therapy, often composing questions rather than answers, and trying to faintly touch the unseen edges of human existence.

🌚Dark Side of the Meme