🚫🚫Blur Integrates Seaport Protocol To Bypass OpenSea’s Blocklist

Good evening (because it's always evening somewhere!). You're reading "To The Moon," the only newsletter purring like a cool cat. So, let us take you on a journey of pain and pleasure to see what's been happening in the NFT space on February 1st.

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• Cool Cats Announce New Strategic Direction and Rebrand

• Blur Integrates Seaport Protocol To Bypass OpenSea’s Blocklist

• Half Moons 🌗 - Daily tidbits

• NFTevening's Shooting Star 🌠 - Our artist of the day

• Dark Side of The Meme 🌚 - your daily dose of NFT laughter

To the Moon index

Cool Cats Announce New Strategic Direction and Rebrand

Cool Cats, the blue-chip NFT brand, have recently undergone a rebranding and they're not kitten around! They've got some big plans to take over the NFT world and become the leading entertainment brand that celebrates all things cool.

The new logo features a forward-facing cat with a red background that's bound to make heads turn.

In order to achieve their goal of on-boarding one million cool cat holders, the brand has decided to double down on storytelling and mainstream partnerships. They're going to whisk us away on journeys through the immersive world of Cooltopia, with new experiences and products that will have us purring with excitement. (sorry not sorry for all the puns)

For starters, there's Cool Score, which will allow us to track our engagement with the Cool Cats community and earn rewards. Then, the Fractures NFTs will be like a digital storybook that evolves as we complete more journeys. And, later this year, we'll even have the opportunity to represent our digital identity through the Explorer NFTs, which will offer full-body customization.

Cool Cats has also partnered with Ledger and Hologram to take their NFT game to the next level. And, as if that wasn't enough, they're even going to be featured in the Macy's Thanksgiving Day Parade!

Overall, the rebranding and new strategic direction for Cool Cats has got us feeling more pawsitive than ever. The blue-chip NFT brand is ready to take over the NFT world, one cool cat at a time.

So, let's get cool.

Read the full article (including exclusive quotes) here.

Blur Integrates Seaport Protocol To Bypass OpenSea’s Blocklist

Battle of the marketplaces: Blur NFT marketplace is giving OpenSea, the leading NFT platform, a run for its money by integrating Seaport Protocol.

This protocol allows Blur to bypass OpenSea's blocklist, which was launched last November, giving NFT creators a choice between using the tool that blocked their tokens from non-royalty marketplaces or no enforcement of royalties on OpenSea's.

The move by Blur was brought to light by Twitter analyst Panda Jackson and is seen as a win-win for all parties involved. NFT creators will see their royalties function on both Blur and OpenSea, while Blur will benefit from the added volume. Traders will be able to access newly listed NFTs on Blur without any trading fees, unlike OpenSea.

Seaport is a free marketplace protocol that allows users to list NFTs with implemented OpenSea filters, including mandatory royalty fees. Blur was on OpenSea's blocklist because it didn't enforce royalties, but Seaport Protocol now allows it to bypass the blocklist while still giving traders access to NFTs.

Creator royalties has been an ongoing debate for a while now, and this move by Blur is a step towards solving one this ever-pressing issue. It opens up doors for new NFT marketplaces and attracts more creators to the space, which is what the NFT community needs after wash trading filtered NFT volumes down roughly four-fifths from their early 2022 highs.

TL;DR: Blur's integration of Seaport Protocol is a bold move that is sure to shake up the NFT market and attract more creators and traders to the space.

Read the full article here

Today's edition is brought to you by Binance

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Half Moons 🌓

• Immutable Unveils Its ‘Passport’ Allowing For Seamless Web3 Gaming [NFTEvening]

• National Geographic NFTs Turn Into a National Failure [NFTEvening]

• ToastPunk Launches Crypto Toast and Becomes a Binance Partner [NFTEvening]

Shooting Star 🌠

Maria Fynsk Norup

Maria Fynsk Norup is an award-winning fine art photographer, living and working on the tiny island of AEro in the southernmost part of Demark. Follow Maria @mariafynsknorupon Twitter to learn more.

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