gm friends,

Today is great for three reasons:
1- It’s international NFT day!
2- Digital fashion week has just concluded in London
3- My coffee tastes extra strong today

Let’s take a look at everything that happened in digital fashion week, and beyond.

📈📉Big Brands in Digital Fashion

Digital Fashion: This newsletter is all about Digital Fashion Week. Read on to find out all about these digital fashion brands, and what they brought to fashion week!

🌚Full Moons - Decked Up In Diesel: Meta’s New Avatar Clothing!

Diesel & DressX Partnership: Meta Avatars OTW!

Diesel, the Gen-Z fashion giant, is teaming up with digital fashion house DressX to launch an exclusive collection on the Meta Avatars Store.

• The Italian denim brand offers 10 iconic Diesel looks for avatars.

• These looks range from denim jackets to sneakers, available on Instagram, Facebook, Messenger, and Quest VR.

The collaboration signifies Diesel's commitment to blending technology with fashion, and it's no surprise that they're the first from the OTB Group to enter the store, given their previous ventures in the metaverse and NFTs.

Diesel's CEO sees the virtual space as the future of fashion and believes AR will revolutionize it further.

London Fashion Week - The Global Center Of Digital Fashion?

London asserts itself as the hub for independent digital fashion, discover the highlights from London Fashion Week (LFW).

Though LFW saw a decline in Web3 activations among traditional big brands, emerging talents like Stephy Fung and Fanrui Sun at SYKY Collective and PhygitalTwin showcased the future of fashion.

• These newcomers are paving the way for digital fashion's growth. Founder Alice Delahunt expressed optimism about digital fashion's value and the talent driving it forward at SYKY's LFW event.

In a similar vein, Chinese designer Susan Fang, like Collina Strada at NYFW, harnessed artificial intelligence to elevate her distinct aesthetic. LFW was abuzz with fashion trailblazers embracing the digital realm and its exciting possibilities.

🔭The Scope

Another week full of digital fashion partnerships and experiences IRL. The fusion of ‘phygital’ fashion is seeing an upward trend this year for sure!

🌓Half Moons

- A new fashion exhibition in London, sponsored by Alexander McQueen, offers visitors an augmented reality journey through London Fashion Week's backstage, featuring iconic outfits and exclusive AR experiences by Snap, including trying on hair and makeup looks from top designers.

- Italian luxury watchmaker Panerai plans to include an NFT-based "digital passport" with every watch sold from October 3, partnering with Arianee to provide proof of authenticity, extended warranty, and enhanced customer experiences in the luxury watch industry's shift towards Web3 technology.

🔭The Scope

Fashion is always looking for ways to expand with tech, and London seems to be the early adopter in the web3 industry. Moreover, we’ve seen time and again how watchmakers have used NFT technology to bind their timepieces to the digital realm. Panerai is also now breaking new ground in this regard, offering premium customer experiences IRL and on-chain!

⚪Total Eclipse

Discover how Digital Fashion Week NY challenges traditional fashion norms in this cool X thread by Digital fashion researcher @StickerFashion!

💫Shooting Star

This week’s shooting star is Samuel Jordan

Samuel Jordan is a 22-year-old digital fashion designer, who first joined Roblox at at 12. In 2019, he became part of Roblox's avatar accessory program, allowing him to contribute to the platform's catalog.

Today, Samuel advises major fashion brands like Stella McCartney and Burberry on entering the digital space, catering to their diverse interests, from engaging a younger audience to bridging the gap between digital and physical products.

Samuel partnered with Burberry to create these bags after selling over 25 million units of his work on Roblox.

🌚Dark Side of the Meme