W’s on W’s this Wednesday from all around web3 fashion! 

From The Fabricant’s major showcase at NYFW to Snoop Dogg’s Bored Ape Skechers, to major market movements, we’re witnessing the growth of web3 fashion as a dominant powerhouse in the industry!

So lace up those digital boots, and get ready to enter the new era of fashion in the metaverse!

Writer & Curator: Vineet

📈📉Biggest Changes in Floor Price (7days)

Digital Fashion Market Movements: From independent homegrown web3 brands to luxury fashion giants, it seems web3 is addressing major pain points in the industry as we speak. We’re super stoked for whats in store in the coming years. Plus, with each passing year, digital fashion seems to be outpacing other facets of the crypto space and merging web2 aspects seamlessly. We’re closer to the digital fashion web3 ‘singularity’ than we think!

🌚Full Moons - The Fabricant At NYFW + Snoop’s Skechers Sidequest!!

Web3’s NYFW Takeover

The Fabricant, a cutting-edge digital fashion house, is about to drop a mind-blowing collection at NYFW. Imagine a virtual journey where club vibes collide with deep self-discovery, all crafted by genius Dutch fashion designer Amber Jae Slooten.

This collection isn't just clothes; it's a whole experience.

• Instead of the usual pieces, The Fabricant brings you full digital couture ensembles that come alive with augmented reality magic.

• It's like your outfit dances with you. And this isn't some distant future – it's happening now!

With Unreal Engine's mind-boggling graphics, they're changing the fashion game. The Fabricant's not just designing clothes; they're shaping a new era, where fashion and tech hold hands in a chic metaverse tango.

Get ready for fashion's digital evolution!

Anon: But…Skechers Aren’t High Fashion?
The Skechers:

Strut in style as Snoop Dogg teams up with Bored Ape Dr. Bombay for fresh Skechers sneakers! These kicks blend cool and collectible, a dream combo for Bored Ape Yacht Club enthusiasts and Snoop fans worldwide.

Sketchers spilled the beans on Instagram, revealing three models: 

• Sketchers Uno

• Doggy Air

• Hyper Sandal

These aren't just kicks; they're a limited edition capsule. Snoop's style meets Bored Ape persona in each shoe, inspired by the NFT universe.

Doggy Air rocks vibrant colors, Uno brings leopard laces and Dr. Bombay's flair, while Hyper Burst Sandals blend comfort and freshness. It's Snoop's latest creative chapter after ice cream and silk collections. 

Whether you're BAYC, Snoop's fan, or fashion-forward, get ready for a stylish walk that fuses art, music, and street vibes!

Kelly Vero Helms NAK3D

NAK3D is making waves as Kelly Vero takes over as CEO, armed with a CTO background and a three-decade game development track record. She's set to blend luxury fashion seamlessly with the digital sphere. Vero takes charge of a multi-million dollar venture as CEO and CTO.

• At NAK3D's core lies a platform that transcends boundaries, offering the world's only truly interoperable digital fashion assets.

• Their groundbreaking strategy focuses on a single digital fashion piece generating an astounding 40 times revenue.

With AI-infused creative processes, they're shaping the future of digital, interoperable content. Collaborating closely with fashion houses, NAK3D crafts elite digital items, harmonizing ESG coherence and production efficiency.

🔭The Scope

Celebrity collaborations, huge momentum gains at NYFW, and key industry builders - Web3 Fashion has it all going on for it right now. The impact of these key milestones will be felt in the years to come. Moreso, we’re witnessing the changing patterns of fashion brand engagement in real-time. It won’t be long until phygital fashion becomes the new trend across major web2 brands, and get ready to witness digital fashion designers and their independent brands like never before!

🌓Half Moons

Ralph Lauren's collaboration with Fortnite dives into the metaverse's potential, intertwining virtual and physical with limited-edition digital items, offering an innovative and immersive way to engage tech-savvy audiences.

Dive into the world of Mutant Ape Guccheetah's unique web3 brand as House of Guccheetah merges NFTs, fashion, and blockchain, introducing a groundbreaking "phygital" creation that blurs the line between virtual and physical on August 31st.

🔭The Scope

Ralph Lauren steps up as a key proponent of metaverse fashion even during these dark crypto days. That says a lot more about web3 fashion being more than just style statements. This is because brands get newer, broader ways to intertwine their legacies and engage with their audiences by using the power of the metaverse than ever before. On the other hand, independent designers like Guccheetah are proving how valuable PFP collections linked to IP rights really are. With the MAYC PFP, House Of Guccheetah can sell phygital clothing across a wide spectrum of crypto and non-crypto users, all while using the PFP as a major mascot for the brand!

⚪Total Eclipse

💫Shooting Star

This week’s shooting star is SCSSubconscious

SCSSubconscious is a pseudonymous fashion designer based in Russia. Their collections are mostly featured on Metadrip but they have also showcased their designs on the runway at Mercedes Benz Fashion Week Russia. SCSSubconscious describes the piece above as follows: “We say blue and pink is the new gold as this dress is all set to make you the Metaverse Queen! Let you fashion ‘puff’ up.”

Meme of the Day