gm, it’s the middle of the week,

and we’re in the middle of tracing how digital fashion evolves by the day! Today’s fashion edit brings the tale of The Fabricant - a true blue NFT project that has rightly solidified itself to Digital Fashion glory.

Besides that, let’s explore new web3 fashion collaborations, insane NFC-infused clothing, and more!

Let’s take you to the (fashionable) moon.

Writer: Vineet
Curator: Koko

Things looking a little different? Well, we have switched things up! Here’s a recap for you:

TL;DR:
Old To The Moon - daily recap of the previous day’s top stories
New To The Moon - Five curated edits focusing on all the Metaverse, NFT, Digital Fashion, AI, and Blockchain Gaming news of the week.

📈📉Big Brands in Digital Fashion

Digital Fashion Landscape: Balmin, Burberry, Dolce, Givenchy, and Jimmy Choo. These names wouldn’t be out of place at any high-end fashion show, and now they’re all in Web3 too. The question is - would you pay the same amount for virtual clothing as you would for IRL threads?

🌚Full Moons - Alpacas get stylish, and it’s big news for big brands

Aspiring Alpacas Bridge Reebok To VeeFriends

Reebok and VeeFriends have teamed up for an exciting release, drawing inspiration from VeeFriends' Aspiring Alpaca character. VeeFriends, a visionary project by Gary Vaynerchuk (Gary Vee), features 283 unique characters promoting kindness and positivity.

• The collaborative sneaker, Reebok x VeeFriends Aspiring Alpaca Classic Nylon, aligns with Reebok's mission of empowerment. Gary Vee expressed enthusiasm for extending VeeFriends to sneaker culture.

• Priced at $90, the sneakers drop on August 24th and feature the VeeFriends logo and character artwork.

The campaign showcases VeeFriends community members embodying the Aspiring Alpaca ethos. Holders of the VeeFriends Series 1 Aspiring Alpaca token can claim a free pair. This collaboration enriches the VeeFriends movement's positivity and creativity. Aspiring Alpacas For The Win!

The Fabricant Pivots to Become a Household Name In Virtual Fashion

A trailblazer in digital fashion, 'The Fabricant' made history with the first fashion NFT in 2019. Now, it's orchestrating a strategic shift by transitioning from consumer co-creation to brand support. This pivot stems from a changing landscape where Ethereum's value dipped and NFT enthusiasm evolved. cries in JPEG

The Fabricant recognized that digital fashion transcends crypto, weaving into mainstream brand strategies.

• Supported by an Epic Games "mega grant" and $14 million Series A funding, The Fabricant is morphing into a platform for digital fashion extensions, catering to "premium, culture-defining brands, and creators," with Gen Z in focus.

• Amid this evolution, in-house fashion creation remains pivotal as The Fabricant opens its platform to brands for digital fashion production and distribution.

The Fabricant has always been at the forefront of digital fashion, and now it wants to help other brands to make virtual moves.

Despite this brand-centric approach, The Fabricant continues to embrace consumer co-creation, illuminating the fluid landscape of digital fashion and its transformative journey toward innovation and profitability.

P.S: TF also has an upcoming 'Primal Rave' collection, which blends traditional Dutch attire with modern rave influences. This collection sets an example of their imaginative prowess.

🔭The Scope

Digital fashion is still booming, and brands like VeeFriends and The Fabricant want to welcome more brands into the space. While we often hear about Web3 natives and luxury brands exploring digital fashion, could this trend become the norm for all clothing brands?

🌓Half Moons

Copenhagen Fashion Week teams up with Drest, a mobile-style game, to infuse digital flair into the event. With $19.1 million in funding in June, Drest plans a metaverse-enhanced version and explores Web3 lifestyle games, aiming for continued growth and innovation.

Digital fashion brand House of Blueberry partners with Paramount Consumer Products to unveil a Clueless-inspired collection of 15 digital wearables. Launching on Roblox within the House of Blueberry Experience, the collection showcases iconic outfits from the '90s rom-com, available in an interactive 3D pop-up store.

Cult&Rain are turning all digital fashion heads right now! The newest “Virgo 002” collection merges unique fashion and technology, offering 209 luxury physical sweatshirts embedded with NFC chips that correspond to exclusive 3D animated NFTs residing on the blockchain, uniting AI, AR, and NFC technology.

🔭The Scope

Digi fashion is everywhere, from games, to the metaverse, and IRL. Phygital fashion (VeeFriends x Reebok and Cult&Rain) is key to achieving mass adoption, because potential customers need to see the products in real life to know that this industry exists!

⚪Total Eclipse

Did You Know: The first AR technology was actually developed in 1968! A computer scientist named Ivan Sutherland created an AR head-mounted display system. But, AR didn’t make it into our homes until around the 2010s, when you could virtually ‘try on’ products (like Apple watches) using the tech.

💫Shooting Star

This week’s shooting star is Ready Player Me

The creator behind this ‘Royal Blue Python’ creation is ‘Ready Player Me’. It comes from the ‘Snake Collection’. The DRESSX Snake collection for Ready Player Me was inspired by snakes’ ability to outgrow and shed their skins, constantly developing new identities and showcasing their new colors.

Ready Player Me is a cross-game avatar platform for developers , creators and players. They are on a mission to break down the virtual walls to enable more open and connected worlds and digital experiences.

🌚Dark Side of the Meme