Wearables Wednesday anyone?

As I sit here in my active wear, let me take you on a journey through the world of luxury fashion online. From New York fashion giants, to the BAPE x Adidas triple white sneaker, there’s more fashion in this email than in Anna Wintour’s closet.

Put on your fanciest robe and get reading.

Things looking a little different? Well, we have switched things up! Here’s a recap for you:

TL;DR:
Old To The Moon - daily recap of the previous day’s top stories
New To The Moon - Five curated edits focusing on all the Metaverse, NFT, Digital Fashion, AI, and Blockchain Gaming news of the week.

📈📉Big Brands in Digital Fashion

Digital Fashion Market Movements: What’s different about this week’s fashion brands feature? There are two Web3 native brands. The Fabricant and 9dcc are both brands born of Web3, with The Fabricant focusing on digital fashion, and 9dcc focusing on NFC-chip enabled physical items.

🌚Full Moons - Fashion takeovers, school of Roblox, and Triple Whites

Tapestry’s Bold Fashion Takeover

In a major shakeup of the luxury (and crypto) fashion world, New York-based Tapestry is acquiring Capri Holdings, parent of Versace, Jimmy Choo and Michael Kors, for $8.5 billion. This major changing of the guard can cause huge ripple effects in fashion worldwide.

• The landmark deal highlights consolidation within the competitive luxury arena and marks an ambitious play by an American company to challenge Europe's fashion empires like LVMH and Kering. It also signals a strategic crossroads regarding luxury brands' embrace of blockchain technology.

• While European labels enthusiastically leverage crypto through product lines, American brands remain cautious.

Tapestry now faces a pivotal decision on aligning its technology ethos with LVMH and Kering or charting a divergent path. Its choice may fuel the evolving divide between American and European luxury brands and shape the industry's trajectory for decades.

Roblox Fashion Goes to School

Fashionistas, get hype! Parsons School of Design is teaming up with Roblox (it’s always Roblox) to shape the future of digital drip. Students will partner with Roblox designers to make fly items for sale IRL at Parsons and digitally on Roblox's marketplace.

• This initiative is major for exploring metaverse fashion trends and their influence on the physical world, as Gen Z living their best lives on Roblox signifies the growing impact of digital fashion.

The collaboration aims to empower baby designers to push creative boundaries in the metaverse. As virtual fits gain prominence, fashion must adapt to 3D design and new possibilities. Imagine you built, displayed, and even wore the product before you even touched a single strand of thread! 

This dope partnership shows the fusion of fashion and tech as the metaverse transforms tradition. With the cool kids embracing digital trends, this alliance paves the way for a boundary-breaking fashion future!

Adidas x BAPE’s 30th Anniversary

Get ready to unleash your style with an explosive collaboration between adidas Originals and BAPE® – introducing the Forum 84 BAPE® Low Triple-White sneaker! This isn't just a shoe; it's a high-energy tribute to BAPE®'s 30th anniversary. The shoe is modernized for maximum impact.

Imagine crisp white sneakers amped up with a mesmerizing shooting star design and the iconic "A Bathing Ape" emblem in shiny silver. As if that's not enough, every pair hides a sneaky NFC chip for an authenticity boost. But that's not all, folks! Brace yourselves for an adventure into the digital art cosmos with a mind-bending NFT auction.

• Only 100 super-lucky winners will snag these one-of-a-kind kicks.

• The fashion-tech extravaganza takes off on August 22nd – get set to rock the style world!

🔭The Scope

This week’s news highlights the diversity of the digital fashion space. Digital fashion is for everyone - from young people playing Roblox, to sneakerheads buying BAPE triple whites and high-rollers securing luxury LVMH bags.

🌓Half Moons

Doodles teams up with Crocs, infusing art and technology into fashion with new wearables and 'jibbitz', bridging virtual and tangible style. This partnership marks Crocs' entry into NFTs, tapping into the growing demand for customizable digital fashion.

DRESSX collaborates with HIP-HOP AT FIFTY for an AR fashion collection, featuring three distinctive virtual outfits and two accessories celebrating Hip-Hop culture. Purchasing Metalooks offers a chance to win an exclusive HIP-HOP AT FIFTY prize pack.

🔭The Scope

Two Web3 brands collaborating with IRL companies - it brings tears of joy to our eyes. We choose clothing to represent our personalities, and now we can bring our online personalties into our real-world wardrobes.

⚪Total Eclipse

Did You Know:

One of the first examples where a brand showed interest in designing digitally was in 2007 when H&M released a collaboration with Electronic Arts in form of a Sims 2 expansion pack. The pack contained a full H&M ready-to-wear collection, which included actual pieces of clothing sold at their stores that were available to buy in-game. The sims went on to see 2 more collaborations, firstly with Diesel in 2012 and later on Moschino in 2019.

💫Shooting Star

This week’s fashion feature is Mononoke

Mononoke is a digital fashion house, embracing a digital-first model to empower individuals to explore fashion, therefore reducing the environmental impact of physical production. In the digital realm, Mononoke offers virtual fashion experiences that transcend traditional boundaries.

The Kaya dress is inspired by an enchanted forest and all its natural splendor, transporting you into a world of whimsy and magic. The collector will receive 4k rendered animation and stills, and a 3D fitted digital version of the dress with one pose. Also, the collector has the option to redeem a custom fitted physical version of the dress!

🌚Dark Side of the Meme