Happy Hump Day!

Korea Blockchain Week is roaring with life, with big names meeting independent creators. Adidas is opening its doors to creators via its RESIDENCY program, allowing artists to draw inspiration from, and create new fashion experiences for the legacy brand!

If this doesn’t convince you about Web3 fashion’s future, wait till you’ve read through what we’ve got in store today! Including a new NFT use case (they used Supreme t-shirts for this), A.R. experiences, CASIO’s latest virtual watches, and more!

📈📉Big Brands in Digital Fashion

Digital Fashion: The Hundreds heads up this week’s fashion line-up, and with good reason. The fashion brand became an icon of streetwear, and now they’re legends of Web3 too. The ‘Adam Bomb Squad’ NFT collection cleverly fuses NFTs with fashion items, and is an incredible use-case for any digital fashion enthusiasts.

🌚Full Moons - How To Take A $1.1 Million Loan Using T-Shirt NFTs!

Adidas “RESIDENCY” Invites Global Collabs @ Korea Blockchain Week

Adidas is set to kick off its NFT residency program, RESIDENCY, during Korea Blockchain Week, providing a platform for digital artists worldwide to showcase their works and potentially collaborate with the sportswear giant.

The inaugural collection features NFT artworks from MonkeeMoto, a game development and digital concept designer, and DearNostalgia, known for collaborations with luxury brands like Chanel and Gucci.

• With limited edition NFTs priced at around $250 each and available during the event.

• Open Edition NFTs will be offered on Manifold for approximately $50.

• ALTS by Adidas NFT holders can snag a VIP ticket to the event.

On-Chain Loans Are The Latest NFT Use Case!

A groundbreaking $1.1 million on-chain loan was secured using an NFT representing a set of Supreme Box logo T-shirts as collateral on Arcade.xyz, highlighting the growing role of NFTs in finance.

• The owner of the physical shirts sent them to an escrow company in exchange for NFTs signifying ownership.

• These were then used to secure the loan from a stranger in the decentralized finance (DeFi) world.

• The terms allow the lender to redeem the shirts with the NFT if the borrower defaults.

  • A few years ago, Sotheby's estimated the collection of 291 shirts to be worth around $2.5 million. This means each tee is worth ~8591!

This demonstrates NFTs' potential as collateral in financial transactions and the fusion of physical and digital assets through blockchain technology.

Snapchat Brings Tiffany & Co. AR Experiences To The U.S. Open!

The U.S. Open tennis tournament in New York is not just about world-class tennis but also a showcase for tech-driven fan experiences. Luxury jeweler Tiffany & Co. partnered with Snapchat to create an augmented reality (AR) booth where visitors can interact with virtual diamond-encrusted tennis racquets and a championship trophy in a high-tech AR mirror.

This collaboration marks Tiffany's first use of Snap's AR service, ARES, and follows last year's partnership to let users virtually try on jewelry through the Tiffany app.

The blending of AR with luxury brands is becoming increasingly popular for in-store and online try-ons.

🔭The Scope

Adidas residency? AR booths? Whilst the PFP NFT space remains eerily quiet, fashion brands are cashing in by harnessing emerging tech in their campaigns. We can’t wait to see where this takes us.

🌓Half Moons

- The Fabricant's groundbreaking collection, "Primal Rave: The Underworld Revelation & Unveiling the Multidimensional Being," takes fashion on a mythological journey through club culture, celebrating self-discovery and acceptance as the character “1n0” navigates the underground rave scene, all while challenging conventions by offering complete looks rather than individual pieces, revolutionizing the fashion landscape.

• The collection's immersive storytelling and digital outfits redefine the traditional runway show presentation, offering versatility, sustainability, and inclusivity in the fashion industry.

- Casio has teamed up with Polygon Labs to introduce virtual G-SHOCK watches using Polygon's blockchain protocols and NFT-based G-SHOCK creator passes, capitalizing on the popularity of the G-SHOCK series and expanding its presence in the virtual and Web3 worlds.

🔭The Scope

The Fabricant is stunning with their 90s inspired rave looks, and now fave watch brand of the 90s G-SHOCK is also stepping into Web3. This shows that digital fashion is just as forward-thinking and trend-setting as its physical counterpart.

⚪Total Eclipse

A little throwback moment for any of our millennials here - remember Cher’s closet in Clueless? The opening scene of the iconic movie shows Cher using a digital interface to select different tops, bottoms, and accessories, until the wardrobe finds a match.

There are now apps which provide that exact same service! Clueless really was ahead of its time.

💫Shooting Star

This week’s shooting star is Kevin Tung

This static image does not show the true beauty of Kevin Tung’s work. The dynamic artwork is titled ANDROMEDA X, and was inspired by the first private flight to the International Space Station by SpaceX & Axiom (2022).

🌚Dark Side of the Meme