Reddit: the bear market is finally over!

Good evening (because it's always evening somewhere!). You're reading "To The Moon," the only newsletter that will send you to Yale. So, let us take you on a journey of discovery and see what’s been happening in the NFT space this October 24th.Have feedback? Great, we don't want you to keep us in the dark! Send all of your thoughts to [email protected].

• Reddit ends the bear market

• Bored Apes are conquering the world

• Half Moons

• Shooting Star

• Dark Side of the Meme

To the Moon index

Reddit ends the bear market

FOMO alert! Don't we all miss the days with +200%, +500%, +2000%, and more? Say no more. Reddit's on it!

You read that right! +4,499% for the Senses x Reddit Collectible Avatars collection.So how did we get here? First, Reddit launched 4 unique NTF avatars in July 2021. Some Redditors were outraged by this, others laughed out loud. The vast majority didn't care, nor did NFT Twitter.

There was a plan, though. Last August, Reddit airdropped "collectible avatars" to their most active users for free, ditching the NFT acronym to avoid more backlash and making transactions frictionless. Users began adopting the new “collectibles” and using them on their profiles. Finally, Reddit launched low-priced paid collectible avatars (from $10 to $100), which sold out immediately.

Now the reward. For onboarding 3M new users to the NFT space, Reddit gets 5 NFT collections in OpenSea top 15 trending collections. For being humble and listening to their community feedback, they're topping the charts and raking up royalty fees of 5%. By relying on their most engaged fans rather than freaking out at the noise on other platforms, they gain popularity among trend makers.

Yale called. They want the case study.

Bored Apes are conquering the world

Wanna unbore a Bored Ape? Place an order for a Venti Caramel Crunch Frappuccino with extra pumps of dark caramel sauce, bananas, whipped cream, extra ice, honey blend, and caramel drizzle, the official longest Starbucks order.

The first Bored Cafe will open in Berne, Switzerland, on November 12, and promises to spread positivity through coffee! And if you find Starbucks' names too long, or too boring, join the brainstorming and help the new venue to name their drinks.

A BAYC owner, CryptoJanswiss is the entrepreneur behind this project. The coffee shop owner encourages other BAYC and MAYC owners to interact to see their own Apes displayed there and spread knowledge about the NFTs and crypto space.

Another BAYC tribute, Bored and Hungry, recently announced its upcoming South Korean opening.

Apes are on their way to conquering the world.

Today's newsletter is brought to you by R Planet

Women-led web3 organization R Labs has revealed its genesis NFT Collection – R Planet, a collection of high-quality, utility-enabled PFPs featuring diverse, rarity-powered traits, lore, and characteristics.

R Labs was founded by former Bumble execs. Their R Planet collection is dedicated to building a paradigm-shifting product, community, and platform where actions in web3 create purposeful environmental and social progress in the physical world.

20% of the minting proceeds will be used to support R Purpose Projects in the following themes:

• Mental wellness

• Sustainability

• Inclusivity and equitable wealth creation

Ready to build a better future?The R Planet collection mints privately on October 25th, and the public sale goes live the next day. You could get one of the 8,888 NFTs, going for 0.08 ETH each. Click here for more details.

Half Moons 🌓

• Ethereum NFT Creators Earned Over $1.8B in Royalties: Report [NFTEvening]

• IRS Decides On Tax Rules for NFTs: Here’s what you should know [NFTEvening]

• Funky Wolves NFT Project Hits $5M Valuation After Angel-Round Funding [NFTEvening]

• Funko and Warner Bros. Launch Horror-themed Digital Pop! Collection [NFTEvening]

• Abbott & Costello Have Their Legacy Immortalized As NFTs [NFTEvening]

Shooting Star 🌠

Fran Rodríguez (lacabezaenlasnubes.eth)

Fran Rodríguez is a digital artist out of Barcelona who creates dreamy and psychedelic images. Fran has been working as a freelance artist for over 20 years, mainly on personal projects, he has also collaborated with bands such as Tame Impala, Weezer, Coldplay, and many Spanish bands to create their album covers. As an artist, Fran aims to transmit a message or to tell a story in his art. Visit his Twitter page to discover more about his art and his creations.

࿏ Holynight ࿏ (2021)

Synesthesia (2022)

Dark Side of the Meme 🌚